THE TEN DISTRICT: Transforming Downtown Jenks One Brick at a Time

THE TEN DISTRICT: Transforming Downtown Jenks One Brick at a Time
Where abandoned buildings transform into thriving businesses, rent values triple, and community connections flourish.
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Our Story
The Ten District: A Vision Realized
Born in 2022, The Ten District represents more than just a rebrand of downtown Jenks—it's a complete transformation of what was once a neglected urban core into a vibrant economic and cultural destination.
What began as ten downtown blocks with tremendous untapped potential has evolved into one of Oklahoma's most remarkable urban revitalization success stories, drawing businesses, visitors, and investors from across the region.
This strategic redevelopment initiative has breathed new life into historic buildings, created spaces for innovative businesses, and established a thriving district where community members gather, shop, dine, and connect.
1
2022
The Ten District initiative launches with ambitious revitalization goals
2
2023
Major building renovations begin, first wave of new businesses open
3
2024
District achieves 90% building renovation rate, national retailers arrive
Unprecedented Growth in Property Values
$6
Starting Rent Per Sq Ft
Downtown Jenks before The Ten District initiative
$20+
Current Rent Per Sq Ft
After less than two years of targeted development
233%
Value Increase
Remarkable growth in property values within 24 months
This dramatic increase in rent values doesn't just benefit property owners—it signals a fundamental shift in market perception, demonstrating the area's transformation from overlooked to in-demand. For investors, this growth trajectory represents one of the region's most compelling opportunities.
From Abandoned to Vibrant
When The Ten District initiative began, downtown Jenks told a familiar story of urban decline. Over 70% of buildings stood abandoned or in significant disrepair, creating an unwelcoming atmosphere that deterred visitors and investment.
Today, that narrative has been completely rewritten. Through strategic partnerships, targeted incentives, and a cohesive vision, The Ten District has achieved a remarkable turnaround, with less than 10% of buildings remaining in their original condition.
70%
Pre-Renovation
Buildings abandoned or requiring significant repairs
90%
Current Status
Buildings now beautifully renovated and occupied
This dramatic physical transformation has created a welcoming, cohesive district that attracts visitors from throughout the region. For business owners, these renovated spaces offer both character and functionality, combining historic charm with modern amenities.
A Community Connected
The Ten District isn't just transforming physical spaces—it's connecting people. Through strategic marketing and genuine community engagement, The Ten has created meaningful relationships with residents and visitors alike.
1M+
People Reached
Through social media, traditional news, and digital channels
20+
Local Events
Sponsored annually to foster community connection
12+
Local Charities
Supported through donations and partnerships
This comprehensive approach to community building hasn't just generated awareness—it's created a sense of ownership and pride among residents who now see downtown as the heart of their community.
Digital Presence & Community Engagement
Social Media Impact
Building a digital community of over 50,000 followers across platforms, with engagement rates 3x industry average
Traditional Media
Featured in over 25 local news segments and 40+ newspaper articles highlighting transformation stories
Event Sponsorship
From farmers markets to art walks, creating physical spaces for community connections
By engaging across multiple channels, The Ten District has created a consistent narrative of revitalization that resonates with diverse audiences—from young professionals to long-time residents. This multi-faceted approach ensures the district remains top-of-mind for visitors and potential investors alike.
Creating Economic Opportunities Through Innovative Incentives
One of The Ten District's most significant achievements has been the creation and implementation of business-friendly incentives that have attracted high-quality restaurants and retailers to downtown Jenks.
Renovation Grants
Matching funds for façade improvements and historic preservation, reducing upfront costs for businesses committed to quality renovations
Tax Increment Financing
Strategic use of TIF districts to fund infrastructure improvements that benefit all district businesses
Streamlined Permitting
Dedicated liaison to navigate city processes, reducing time from application to opening by an average of 45 days
These incentives don't just benefit individual businesses—they create a multiplier effect where each new establishment increases foot traffic for surrounding businesses, creating a self-reinforcing cycle of growth and opportunity.
Culinary Destinations: New Restaurant Concepts
The Ten District has become a dining destination, attracting both established names and innovative local concepts that have transformed the area's culinary landscape.
1
City Hall Steaks
Premium steakhouse featuring locally-sourced beef and an extensive wine list, housed in a beautifully restored historic building with original architectural details
2
The Lodge
Rustic-modern restaurant offering elevated comfort food with seasonal ingredients and craft cocktails in a warm, inviting atmosphere
3
The Social
Community-focused gastropub with shareable plates, local beers, and a vibrant happy hour scene that has become a favorite gathering spot
4
Pure Food Market and Kitchen
Farm-to-table concept combining a gourmet market with a casual eatery, emphasizing organic, sustainably-sourced ingredients
These diverse dining options create multiple reasons to visit The Ten District, extending the average visitor stay and increasing the likelihood of cross-shopping at retail establishments.
Retail Renaissance: National and Local Brands
The Ten District's retail landscape represents a carefully curated mix of national names that drive traffic and local concepts that create distinctive character. This balanced approach ensures broad appeal while maintaining the district's unique identity.
National retailers like Lululemon and Free People Movement bring established customer bases and shopping destinations that increase overall district visits. Meanwhile, local boutiques like Lenny Lane, Motley, and Cedar & Lilly offer one-of-a-kind products and personalized experiences that encourage repeat visits.
National Appeal
Established retailers drive initial discovery and foot traffic from throughout the region
Local Character
Independent boutiques create distinctive identity and foster community connection
Experiential Retail
Focus on creating memorable in-store experiences that can't be replicated online
Featured Retailer: Lululemon
When Lululemon selected The Ten District for their newest location, it signaled a watershed moment in the area's revitalization. This premium athletic apparel retailer, known for its selective real estate strategy, chose downtown Jenks over numerous suburban alternatives.
Why They Chose The Ten
Authentic urban environment aligned with brand values
Growing concentration of their target demographic
Opportunity to customize historic space to brand specifications
Supportive district management and streamlined opening process
Community Impact
Beyond driving significant foot traffic to surrounding businesses, Lululemon has become an active community partner, hosting free fitness classes in district public spaces and collaborating with local wellness practitioners.
Their commitment to the district extends beyond retail, creating experiences that bring people together and strengthen the community fabric.
Featured Local Boutique: Cedar & Lilly
Cedar & Lilly represents the entrepreneurial spirit that The Ten District nurtures. Founded by Jenks native Emma Williams, this women's boutique has grown from a pop-up shop to one of the district's anchor retailers.
Success Factors:
Personalized styling services unavailable at mall competitors
Carefully curated selection of emerging designers
Regular events that create community around the brand
Strong social media presence that highlights district happenings
Emma credits The Ten District's supportive approach to small business as critical to her success: "The mentorship and promotional support I've received made all the difference between surviving and thriving."
Visitor Demographics: Who's Coming to The Ten
Understanding who visits The Ten District provides valuable insights for current and prospective business owners. Our comprehensive visitor analysis reveals diverse audiences with strong spending power.
Young Professionals
25-40 years old, primarily from Tulsa metro area, seeking quality dining and unique retail
Empty Nesters
50-65 years old, willing to drive up to 45 minutes for destination shopping and upscale dining
Young Families
Local residents with children under 12, seeking weekend activities and family-friendly dining
Day-Trippers
Visitors from within a 90-minute radius seeking distinctive experiences unavailable in their hometowns
This diverse visitor base creates natural foot traffic throughout the day and week, helping businesses maintain consistent customer flow rather than experiencing dramatic peaks and valleys.
Visitor Patterns: When They Come & How Long They Stay
Peak Times
Weekday Lunch: 11:30am-1:30pm (primarily local workers)
Happy Hour: 4:30pm-6:30pm (young professionals)
Weekend Afternoons: 12pm-4pm (families and day-trippers)
Weekend Evenings: 6pm-10pm (dining and entertainment seekers)
Length of Stay
25%
Less than 1 hour (quick service)
45%
1-3 hours (dining plus shopping)
30%
3+ hours (full district experience)
Our innovative programming strategy includes coordinated business hours, staggered events, and complementary promotions that encourage visitors to extend their stay and experience multiple district offerings during a single visit.
For business owners, these patterns help inform staffing decisions, promotional timing, and operational planning to maximize revenue opportunities throughout the week.
The Power of Placemaking
The Ten District's success goes beyond individual buildings to encompass thoughtful placemaking—creating public spaces where people want to gather, linger, and connect.
Public Spaces
From the central Main Street Plaza to intimate pocket parks, carefully designed public spaces create natural gathering spots that encourage spontaneous interaction and planned events.
Streetscape Elements
Consistent sidewalk treatments, distinctive lighting, comfortable seating, and lush planters create a cohesive, pedestrian-friendly environment that invites exploration.
Public Art
A rotating collection of sculptures, murals, and installations by local artists creates visual interest, Instagram-worthy moments, and reinforces the district's creative identity.
These investments in the public realm don't just make The Ten District beautiful—they create the conditions where businesses can thrive by giving visitors reasons to spend time in the district beyond any single destination.
Programming That Drives Traffic
Strategic programming creates regular occasions for new and returning visitors to experience The Ten District, driving consistent foot traffic that benefits all businesses.
Signature Events
Monthly "First Friday" art walks, seasonal festivals, and annual celebrations create predictable traffic surges
Weekly Programming
Live music series, farmers markets, and fitness classes create repeat visitation patterns
Community Partnerships
Collaborations with schools, churches, and civic groups build meaningful local connections
Our dedicated programming team coordinates district-wide initiatives while supporting individual business events, creating a vibrant calendar that ensures something exciting is always happening in The Ten District.
The Benefits of District Management
The Ten District's success stems from coordinated management that supports individual businesses while advancing the district as a whole. This approach creates advantages unavailable to standalone locations.
Collective Marketing
Pooled resources for regional advertising campaigns, professional social media management, and PR initiatives that individual businesses couldn't afford alone
Coordinated Maintenance
Shared services for sidewalk cleaning, snow removal, landscaping, and security create a consistently welcoming environment
Business Support
Dedicated staff provide permitting assistance, connection to resources, and mentoring for new entrepreneurs
Advocacy
Unified voice representing district interests to city government, securing infrastructure improvements and policy support
This comprehensive management approach means businesses can focus on their core operations while benefiting from district-wide initiatives that drive traffic, improve the customer experience, and solve common challenges.
Investment Opportunities: Commercial Real Estate
The Ten District offers compelling investment opportunities for commercial property investors looking to participate in a proven revitalization success story with continuing growth potential.
Acquisition Opportunities
A limited inventory of unrenovated properties remains available for investors seeking value-add opportunities. These buildings offer the potential to capitalize on established district momentum while acquiring assets below replacement cost.
Development Parcels
Strategic infill sites are available for ground-up development, ideal for mixed-use projects that can capture strong residential demand while adding to the district's commercial density.
Stabilized Assets
Several fully renovated, fully leased properties provide cash-flowing investment opportunities with established tenants and strong appreciation potential as the district continues to mature.
Our dedicated investment services team can provide detailed market analyses, connect investors with local financing sources, and facilitate introductions to experienced local contractors and property managers.
Business Opportunities: Retail & Restaurant
Current Tenant Mix
High-Demand Concepts
Fast-Casual Lunch Options: Meeting weekday demand from nearby offices
Experiential Retail: Concepts that combine shopping with classes or events
Home Furnishings: Complementing strong home goods market in adjacent blocks
Children's Concepts: Serving growing family visitor segment
Entertainment Venues: Extending evening visitation and length of stay
Our leasing team works to create a balanced tenant mix that ensures complementary businesses rather than direct competition. This approach helps new businesses succeed while strengthening the district's overall appeal.
Current availabilities range from micro-retail spaces (400-800 sq ft) ideal for first-time entrepreneurs to flagship locations (2,500+ sq ft) for established brands seeking expansion.
Success Metrics: By The Numbers
90%
Building Occupancy
From less than 30% pre-revitalization to 90% currently
85%
Business Retention
First-year businesses that continue operations
37%
Annual Visitor Growth
Year-over-year increase in district foot traffic
28
New Businesses
Establishments opened since district launch
These impressive metrics demonstrate The Ten District's transition from ambitious concept to established success. The district has achieved sustainable momentum, with each new business and renovation contributing to a virtuous cycle of growth and improvement.
For prospective businesses and investors, these numbers reflect a vibrant ecosystem with strong fundamentals and continued growth potential.
The Ten District's Approach to Historic Preservation
The Ten District's approach to revitalization balances historic preservation with modern functionality, creating spaces that honor the past while meeting contemporary needs.
Key Preservation Principles:
Façade Preservation: Maintaining and restoring historic street-facing elements that contribute to district character
Adaptive Reuse: Finding new purposes for historic structures that ensure their economic viability
Material Conservation: Salvaging and repurposing original building materials whenever possible
Documentation: Recording building histories and architectural details for educational purposes
This preservation-minded approach hasn't just saved beautiful buildings—it's created distinctive spaces that command premium rents and attract tenants seeking authentic character unavailable in new construction.
The Ten District provides design guidelines and technical assistance to property owners navigating preservation challenges, including connection to tax incentives that can offset restoration costs.
Transportation & Accessibility
Easy access is critical to district success. The Ten has implemented comprehensive solutions to ensure visitors can conveniently reach and navigate the area, regardless of transportation preference.
Parking Solutions
760+ dedicated spaces in strategically located lots and garages, with smart signage indicating real-time availability. First 2 hours free for district visitors.
Public Transit
Enhanced bus service with 15-minute peak frequency and dedicated district stop. Free weekend shuttle connecting to regional transit hub.
Alternative Transportation
Protected bike lanes, secure bike parking, and docking stations for shared mobility services encourage car-free visits.
Our transportation strategy emphasizes convenience while promoting a pedestrian-first environment within the district core. This approach ensures The Ten remains easily accessible while maintaining the walkable character that visitors value.
Community Partnerships: Stronger Together
The Ten District's success stems from strong partnerships with diverse stakeholders who contribute to and benefit from the revitalization. These collaborative relationships create mutual value and ensure the district serves the broader community.
Municipal Government
Streamlined permitting, infrastructure investment, and policy support that enables private development
Educational Institutions
Internship programs, educational events, and workforce development initiatives that prepare students for district jobs
Nonprofit Organizations
Collaborative programming, volunteer opportunities, and shared resources that amplify community impact
Neighborhood Associations
Open communication channels, responsive problem-solving, and inclusion in planning processes
These partnerships create a supportive ecosystem where diverse stakeholders contribute to district success while ensuring revitalization benefits extend throughout the community. This inclusive approach has been essential to building broad-based support for The Ten District's continued growth.
Environmental Sustainability Initiatives
The Ten District demonstrates that historic preservation and environmental sustainability can work hand-in-hand. Our comprehensive approach includes building-level and district-wide initiatives that reduce environmental impact while creating operational efficiencies.
Energy Efficiency
District-wide energy audit program and matching grants for efficiency upgrades have reduced overall energy consumption by 32% compared to pre-renovation baselines
Waste Reduction
Coordinated recycling and composting program for all district businesses, with shared pickup services that reduce costs while diverting 70% of waste from landfills
Water Conservation
Rainwater harvesting systems for landscape irrigation, permeable pavement in public spaces, and water-efficient fixtures in all renovated buildings
These sustainability initiatives don't just benefit the environment—they create significant operational cost savings for businesses while appealing to environmentally conscious consumers who increasingly make spending decisions based on sustainability practices.
Future Development: What's Next for The Ten
While The Ten District has achieved remarkable success, the vision continues to evolve and expand. Strategic planning ensures the district will continue to grow while maintaining the character that makes it special.
District Expansion
Planned growth into adjacent blocks with complementary uses that extend the walkable district footprint
Residential Integration
Mixed-use developments adding 200+ housing units to create 18-hour activity and built-in customer base
Arts & Culture Hub
Dedicated performance space and artist studios strengthening the district's creative identity
Innovation Center
Co-working and entrepreneurship facilities supporting next-generation businesses
These initiatives will build upon The Ten District's established foundation while creating new opportunities for businesses, residents, and visitors. The carefully phased approach ensures sustainable growth that enhances rather than dilutes the district's distinctive character.
Join The Ten District Community
Whether you're a business owner seeking a vibrant location, a property investor looking for value appreciation, or a community partner interested in collaboration, The Ten District offers compelling opportunities to participate in one of Oklahoma's most successful urban revitalization stories.
For Business Owners
Join a thriving ecosystem of complementary businesses with built-in marketing support, established foot traffic, and a management team dedicated to your success. Current leasing opportunities range from 400 to 5,000 square feet with flexible terms for both established concepts and first-time entrepreneurs.
For Property Investors
Capitalize on proven market momentum with acquisition opportunities that offer strong appreciation potential. Our investment services team can provide detailed market analyses and connect you with local resources to maximize returns.
For Community Partners
Explore collaboration opportunities that advance shared goals while leveraging The Ten District's established platform and audience. From educational initiatives to cultural programming, we're always seeking new partnerships that strengthen community connections.
Contact our team today to discuss how you can become part of The Ten District's continuing success story.